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Laura Marques

Tech content specialist at NextAge. I write to translate innovation into meaningful stories, helping companies to navigate and conquer the next level of digital transformation.

Um trabalhador em uma indústria segurando um tablet representando MES vs ERP
  • Innovation

MES vs ERP: What’s the Difference and Why Your Factory May Need Both

The ERP is up and running. Invoices are issued on time, inventory mostly checks out, and the finance team closes the month without surprises. Everything seems under control. But step onto the shop flo...

Laura Marques
30 de July de 2026
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Máquinas industriais representando a indústria 4.0
  • Review

What is Industry 4.0 and how is it transforming manufacturing in Brazil

Industry 4.0 is the set of advanced digital technologies (IoT, artificial intelligence, big data, cloud computing, and robotics) that is transforming manufacturing by integrating the physical and digi...

Laura Marques
29 de July de 2026
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Software pronto ou sob medida para construtoras? Saiba mais
  • Innovation

Off-the-Shelf vs. Custom Software for Construction Companies: How to Decide

This is one of the most important decisions a construction manager faces when committing to technology. Choosing wrong doesn’t just mean wasted money, it means months of implementation, a frustr...

Laura Marques
27 de July de 2026
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Sistema para construtoras
  • Innovation

How Much Does It Cost to Build Custom Software for a Construction Company?

If you’ve made it here, you’ve probably been through one of these situations: you tested off-the-shelf ERPs that don’t fit your operation, you’re tired of managing projects thr...

Laura Marques
27 de July de 2026
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Aperto de mãos simbolizando a contratação de um ERP para construção civil
  • Innovation

ERP for Construction Companies: When Off-the-Shelf Software Falls Short

If you manage a construction company and have ever invested in a “complete” ERP that promised to handle everything, only to realize months later that it doesn’t fit your operation, t...

Laura Marques
27 de July de 2026
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