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Laura Marques

Tech content specialist at NextAge. I write to translate innovation into meaningful stories, helping companies to navigate and conquer the next level of digital transformation.

Dois profissionais analisam gráficos e dados impressos sobre uma mesa durante o processo de assessment e discovery em projetos de software
  • Innovation

The importance of Assessment and Discovery in software projects

According to the Standish Group CHAOS Report, a global reference in IT project analysis,  between 2011 and 2015, only 29% of projects were completed successfully. The remaining 71% experienced some ty...

Laura Marques
20 de April de 2026
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notebook com ferramentas representando sustentação AMS e manutenção contínua de sistemas corporativos
  • Planning

AMS Support: what is it and how it differs from traditional support

Corporate systems fail. Integrations break. Billing stalls. The problem lies in the model a company uses to deal with it. Most organizations operate with reactive IT support: they open a ticket, wait ...

Laura Marques
15 de April de 2026
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Pessoa digitando em laptop com chip de inteligência artificial na tela, representando o desenvolvimento de IA
  • Lists

The Best AI Development Companies: Executive List 2026

The best AI development companies in 2026 are those that combine proven technical expertise, measurable results, and command of emerging technologies, particularly autonomous agents and generative AI....

Laura Marques
14 de April de 2026
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Relatório financeiro com gráfico de barras azul, caneta e moedas empilhadas ao lado de uma calculadora, simbolizando análise e gestão financeira
  • Innovation

AI for finance: everything you need to know before adopting it

Eighty-eight percent of Brazilian banks already use generative artificial intelligence in their operations, according to the Febraban Banking Technology Survey 2025. If you work in corporate finance, ...

Laura Marques
10 de April de 2026
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Mão segurando seta azul ascendente sobre gráfico de barras, representando crescimento de vendas com inteligência artificial
  • Review

How to use AI for sales? A complete automation guide for 2026

What if your sales team could qualify 10 times more leads without hiring a single person? Not as a science fiction exercise, but as an operational reality accessible to companies of any size, today. T...

Laura Marques
9 de April de 2026
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