{"id":5501,"date":"2026-10-21T17:01:04","date_gmt":"2026-10-21T20:01:04","guid":{"rendered":"https:\/\/nextage.com.br\/blog\/?p=5501"},"modified":"2026-10-21T17:01:04","modified_gmt":"2026-10-21T20:01:04","slug":"how-to-build-a-website-from-scratch-step-by-step-guide-with-coding-tips","status":"publish","type":"post","link":"https:\/\/nextage.com.br\/blog\/en\/how-to-build-a-website-from-scratch-step-by-step-guide-with-coding-tips\/","title":{"rendered":"How to Build a Website From Scratch: Step-by-Step Guide with Coding Tips\u00a0"},"content":{"rendered":"<p dir=\"ltr\">To build a website from scratch, define the goal and the audience, plan the pages, choose between a website builder, a CMS or custom code, register a domain and hosting, develop with HTML, CSS and JavaScript (or a framework), test performance, security and accessibility, publish over HTTPS and track results in Google Search Console.<\/p>\n<p dir=\"ltr\">It looks simple as a list, but each step hides decisions that affect cost, timeline, security and the site\u2019s ability to grow with the business. This guide walks through the full path with a technical focus: what to do, how to do it and where teams usually go wrong. It is written for people who want to code their own site and for managers who need to decide whether to build in-house or bring in a partner.<\/p>\n<p dir=\"ltr\">If your goal is a portal, a marketplace or a system integrated with your ERP, rather than a simple corporate page, skip ahead to the section on <a href=\"#when-to-hire\" target=\"_blank\" rel=\"noopener\">when to hire a software factory<\/a>.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5502\" src=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-scaled.avif\" alt=\"Hands typing on a laptop in a dark room lit by red and purple light, illustrating website programming.\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-scaled.avif 2560w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-300x200.avif 300w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-1024x683.avif 1024w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-768x512.avif 768w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-1536x1024.avif 1536w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-2048x1365.avif 2048w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-150x100.avif 150w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-330x220.avif 330w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-420x280.avif 420w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/10\/man-uses-laptop-closeup-male-hands-neon-lighting-1-510x340.avif 510w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2 dir=\"ltr\">The 10 steps at a glance<\/h2>\n<ol dir=\"ltr\">\n<li>Define the goal, the audience and the scope.<\/li>\n<li>Choose your technology stack.<\/li>\n<li>Register a domain and set up hosting and environments.<\/li>\n<li>Build the structure and the code (HTML, CSS and JavaScript).<\/li>\n<li>Implement the back end, database and integrations, if needed.<\/li>\n<li>Optimize performance (Core Web Vitals).<\/li>\n<li>Cover security, privacy and accessibility.<\/li>\n<li>Set up technical and on-page SEO.<\/li>\n<li>Test and publish with a deployment pipeline.<\/li>\n<li>Monitor and maintain the site.<\/li>\n<\/ol>\n<h2 dir=\"ltr\">Before you start: website builder, CMS, custom code or software factory?<\/h2>\n<p dir=\"ltr\">This choice shapes almost everything that follows. Simple pages that need to go live fast fit website builders; editorial sites fit a CMS; projects with their own business rules, integrations and scale requirements fit custom code. When the project is large or business-critical, a software factory takes over the full cycle.<\/p>\n<div dir=\"ltr\">\n<table>\n<thead>\n<tr>\n<th scope=\"col\"><\/th>\n<th scope=\"col\">Website builder<\/th>\n<th scope=\"col\">CMS (e.g., WordPress)<\/th>\n<th scope=\"col\">Custom code<\/th>\n<th scope=\"col\">Software factory<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Best for<\/td>\n<td>Landing pages, portfolios, simple corporate sites<\/td>\n<td>Blogs, content sites, standard online stores<\/td>\n<td>Products with their own rules and integrations<\/td>\n<td>Portals, marketplaces and critical systems<\/td>\n<\/tr>\n<tr>\n<td>Upfront cost<\/td>\n<td>Low<\/td>\n<td>Low to medium<\/td>\n<td>Medium to high<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Flexibility<\/td>\n<td>Limited to what the platform offers<\/td>\n<td>High, through themes and plugins<\/td>\n<td>Full<\/td>\n<td>Full<\/td>\n<\/tr>\n<tr>\n<td>Maintenance<\/td>\n<td>Handled by the platform<\/td>\n<td>Yours (updates, backups, security)<\/td>\n<td>Yours, with a technical team<\/td>\n<td>Can stay with the factory team (ongoing support)<\/td>\n<\/tr>\n<tr>\n<td>Who runs it<\/td>\n<td>Anyone<\/td>\n<td>Someone with some technical skill<\/td>\n<td>Developers<\/td>\n<td>The factory\u2019s multidisciplinary team<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p dir=\"ltr\">A word of caution: most guides on this topic come from companies that sell website builders, so they tend to present builders as the answer to everything. For a simple page, they are a good choice. As the project demands integrations, business rules and higher levels of security and performance, custom code starts to make sense.<\/p>\n<p dir=\"ltr\">At the <a href=\"https:\/\/nextage.com.br\/en\/services\/software-factory\/\" target=\"_blank\" rel=\"noopener\">NextAge Software Factory<\/a>, the company takes responsibility for delivery: a full team handles discovery, architecture, design, development, testing, deployment and system evolution. The client follows deliverables, metrics and results, without having to manage developers. Source code, repository and documentation belong to the client. To understand how this model differs from staff augmentation, read <a href=\"https:\/\/nextage.com.br\/blog\/en\/software-factory-vs-outsourcing-which-model-is-best-in-2026\/\" target=\"_blank\" rel=\"noopener\">Software Factory vs. Outsourcing: Which Model Is Best in 2026<\/a>.<\/p>\n<h2 dir=\"ltr\">The 10 steps at a glance<\/h2>\n<h3 dir=\"ltr\">Step 1: define the goal, the audience and the scope<\/h3>\n<p dir=\"ltr\">Before writing any code, answer three questions: who will use the site, what does that person need to accomplish, and which metric will show the project worked (leads, sales, fewer support tickets, sign-ups). Without those answers, scope grows unchecked and cost follows.<\/p>\n<p dir=\"ltr\">With the goal clear, produce three artifacts:<\/p>\n<ul dir=\"ltr\">\n<li><strong>Sitemap:<\/strong> the list of pages and the hierarchy between them.<\/li>\n<li><strong>Wireframe:<\/strong> a visual sketch of each page, on paper or in a tool such as Figma.<\/li>\n<li><strong>Functional and non-functional requirements:<\/strong> what the site does (forms, login, payments) and the expected level of performance, security, accessibility and integration with other systems.<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>In practice:<\/strong> projects that skip this step tend to discover requirements halfway through development, which causes rework. At NextAge, this mapping happens in <a href=\"https:\/\/nextage.com.br\/en\/services\/discovery-blueprint\/\" target=\"_blank\" rel=\"noopener\">Deep Discovery<\/a>: goals, users, processes, integrations and risks are surveyed before development starts, and the result is a clear scope, a prioritized backlog and a realistic estimate of timeline and investment.<\/p>\n<h3 dir=\"ltr\">Step 2: choose your technology stack<\/h3>\n<p dir=\"ltr\">The stack is the set of technologies behind the project. On the front end (what the user sees), the foundation is HTML, CSS and JavaScript, with TypeScript and frameworks such as React, Vue or Angular when complexity calls for them. On the back end (logic and data), common options include Node.js, Python, PHP, Java and .NET, paired with a relational database (such as PostgreSQL or MySQL) or another type, depending on the data being stored.<\/p>\n<p dir=\"ltr\">For a market reference, the <a href=\"https:\/\/survey.stackoverflow.co\/2025\/technology\/\" target=\"_blank\" rel=\"noopener\">Stack Overflow Developer Survey 2025<\/a> shows JavaScript as the most used language among developers (66% of respondents), followed by HTML\/CSS and SQL. The same survey records Python\u2019s largest jump in adoption in years, driven mostly by data and AI.<\/p>\n<p dir=\"ltr\"><strong>Coding tip:<\/strong> when in doubt, choose mature, well-documented technology. It makes hiring, maintenance and troubleshooting easier over the years; trendy technology tends to charge that price later.<\/p>\n<p dir=\"ltr\">There is no universal stack. NextAge picks the technology according to the project and works with Java, .NET, Node.js, Python, PHP, Angular, React, Vue.js, TypeScript and Flutter, among others.<\/p>\n<h3 dir=\"ltr\">Step 3: register a domain and set up hosting and environments<\/h3>\n<p dir=\"ltr\">The domain is the site\u2019s address (for example, yourcompany.com) and hosting is the server where the files live. Hosting options range from shared plans and virtual private servers (VPS) to cloud infrastructure and automated deployment platforms. Every professional site also needs an SSL certificate, which enables HTTPS and encrypts communication.<\/p>\n<p dir=\"ltr\">Set up at least three environments from the start:<\/p>\n<ol dir=\"ltr\">\n<li><strong>Local:<\/strong> where the developer works.<\/li>\n<li><strong>Staging:<\/strong> a copy of the site for testing and validation.<\/li>\n<li><strong>Production:<\/strong> the real site, accessed by the public.<\/li>\n<\/ol>\n<p dir=\"ltr\">Separating environments keeps a development mistake from taking the live site down.<\/p>\n<h3 dir=\"ltr\">Step 4: build the structure and the code with HTML, CSS and JavaScript<\/h3>\n<p dir=\"ltr\">HTML defines the page structure; CSS, the appearance; JavaScript, the behavior. HTML is a markup language: it describes the content and is interpreted by the browser, while logic and interactivity come from JavaScript.<\/p>\n<p dir=\"ltr\">Here is a basic page skeleton with the essential good practices already applied:<\/p>\n<div>\n<div dir=\"ltr\" tabindex=\"0\" role=\"group\" aria-label=\"C\u00f3digo html\">\n<div>\n<div><\/div>\n<\/div>\n<div>html<\/div>\n<div>\n<pre><code class=\"language-html\">&lt;!DOCTYPE html&gt;\r\n&lt;html lang=\"en\"&gt;\r\n&lt;head&gt;\r\n  &lt;meta charset=\"utf-8\"&gt;\r\n  &lt;meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"&gt;\r\n  &lt;title&gt;Page name | Your brand&lt;\/title&gt;\r\n  &lt;meta name=\"description\" content=\"Page summary in up to 155 characters\"&gt;\r\n  &lt;link rel=\"stylesheet\" href=\"style.css\"&gt;\r\n&lt;\/head&gt;\r\n&lt;body&gt;\r\n  &lt;header&gt;&lt;nav&gt;&lt;!-- menu --&gt;&lt;\/nav&gt;&lt;\/header&gt;\r\n  &lt;main&gt;\r\n    &lt;h1&gt;Main page heading&lt;\/h1&gt;\r\n    &lt;section&gt;&lt;!-- content --&gt;&lt;\/section&gt;\r\n  &lt;\/main&gt;\r\n  &lt;footer&gt;&lt;!-- contact and policies --&gt;&lt;\/footer&gt;\r\n  &lt;script src=\"app.js\" defer&gt;&lt;\/script&gt;\r\n&lt;\/body&gt;\r\n&lt;\/html&gt;<\/code><\/pre>\n<\/div>\n<\/div>\n<\/div>\n<p dir=\"ltr\">The <code dir=\"ltr\">lang<\/code> attribute helps browsers and screen readers; the <code dir=\"ltr\">viewport<\/code> meta tag is the foundation of responsive design; semantic tags (<code dir=\"ltr\">header<\/code>, <code dir=\"ltr\">nav<\/code>, <code dir=\"ltr\">main<\/code>, <code dir=\"ltr\">section<\/code>, <code dir=\"ltr\">footer<\/code>) organize the content for people, search engines and assistive technologies; <code dir=\"ltr\">defer<\/code> keeps the script from delaying page rendering.<\/p>\n<p dir=\"ltr\"><strong>Coding tips for this step:<\/strong><\/p>\n<ol dir=\"ltr\">\n<li>Use semantic HTML before thinking about style.<\/li>\n<li>Start mobile-first and use Flexbox, Grid and media queries to adapt the layout to larger screens.<\/li>\n<li>Version everything in Git from the first commit.<\/li>\n<li>Separate structure (HTML), style (CSS) and behavior (JavaScript).<\/li>\n<li>Load scripts with <code dir=\"ltr\">defer<\/code> and avoid unnecessary JavaScript.<\/li>\n<li>Use modern image formats (WebP or AVIF) with width and height declared.<\/li>\n<li>Never commit passwords or access keys; use environment variables.<\/li>\n<li>Validate data on the server, not only in the browser.<\/li>\n<\/ol>\n<h3 dir=\"ltr\">Step 5: implement the back end, database and integrations<\/h3>\n<p dir=\"ltr\">A site needs a back end when it does more than display content: forms that store data, login areas, admin panels, payments and integration with ERP, CRM or partner systems. In those cases, the API (usually REST), authentication, error handling and logging come into play.<\/p>\n<p dir=\"ltr\">Complexity grows fast here. Every integration adds failure points, security rules and tests. That is why projects that connect the site to internal systems often benefit from a team with experience in integrations and APIs, a service the NextAge Software Factory includes in its scope, along with custom web systems and mobile apps.<\/p>\n<h3 dir=\"ltr\">Step 6: optimize performance with Core Web Vitals<\/h3>\n<p dir=\"ltr\">A fast site keeps more visitors and is better rated by Google. Core Web Vitals are three real-user experience metrics, measured at the 75th percentile of visits, according to <a href=\"https:\/\/web.dev\/defining-core-web-vitals-thresholds\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s documentation on web.dev<\/a>:<\/p>\n<div dir=\"ltr\">\n<table>\n<thead>\n<tr>\n<th scope=\"col\">Metric<\/th>\n<th scope=\"col\">What it measures<\/th>\n<th scope=\"col\">Target<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>LCP (Largest Contentful Paint)<\/td>\n<td>Loading speed of the main content<\/td>\n<td>up to 2.5 seconds<\/td>\n<\/tr>\n<tr>\n<td>INP (Interaction to Next Paint)<\/td>\n<td>Responsiveness to interactions<\/td>\n<td>up to 200 ms<\/td>\n<\/tr>\n<tr>\n<td>CLS (Cumulative Layout Shift)<\/td>\n<td>Visual stability of the page<\/td>\n<td>up to 0.1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p dir=\"ltr\">INP replaced FID as an official metric in March 2024. For each indicator, there is a main action:<\/p>\n<ul dir=\"ltr\">\n<li><strong>LCP:<\/strong> optimize the main image and use a CDN.<\/li>\n<li><strong>INP:<\/strong> reduce the JavaScript running on the main thread.<\/li>\n<li><strong>CLS:<\/strong> reserve space for images, videos and ads so the layout does not \u201cjump\u201d.<\/li>\n<\/ul>\n<p dir=\"ltr\">To measure, use PageSpeed Insights, the Core Web Vitals report in Search Console and the browser\u2019s DevTools.<\/p>\n<h3 dir=\"ltr\">Step 7: cover security, privacy and accessibility<\/h3>\n<p dir=\"ltr\"><strong>Security.<\/strong> The global reference is the <a href=\"https:\/\/owasp.org\/Top10\/2025\/\" target=\"_blank\" rel=\"noopener\">OWASP Top 10:2025<\/a>, a list of the ten most critical risks for web applications: Broken Access Control, Security Misconfiguration, Software Supply Chain Failures, Cryptographic Failures, Injection, Insecure Design, Authentication Failures, Software or Data Integrity Failures, Security Logging and Alerting Failures, and Mishandling of Exceptional Conditions. Two categories are new in the 2025 edition: the software supply chain, which covers third-party dependencies and libraries used in the project, and the handling of exceptional conditions. In practice: keep dependencies up to date, restrict permissions to the minimum necessary, review configurations before publishing and log security events.<\/p>\n<p dir=\"ltr\"><strong>Privacy.<\/strong> Sites that collect personal data or use cookies must inform users transparently, and the specific rules depend on where your users are (for example, Brazil\u2019s LGPD or the EU\u2019s GDPR). As one reference, Brazil\u2019s data protection authority published a <a href=\"https:\/\/www.gov.br\/anpd\/pt-br\/documentos-e-publicacoes\/guia-orientativo-cookies-e-protecao-de-dados-pessoais.pdf\">cookie guide<\/a> recommending a banner with active consent and the option to choose which non-essential cookie categories to accept. Keep a clear, accessible privacy policy as well. This content is informational and does not replace advice from a legal professional.<\/p>\n<p dir=\"ltr\"><strong>Accessibility.<\/strong> The international technical reference is <a href=\"https:\/\/www.w3.org\/TR\/WCAG22\/\">WCAG 2.2<\/a>. Some countries turn it into legal requirements for certain organizations, so check the rules that apply to your market. The most important practical items: alternative text on images, labels on forms, adequate color contrast and full keyboard navigation.<\/p>\n<h3 dir=\"ltr\">Step 8: set up technical and on-page SEO<\/h3>\n<p dir=\"ltr\">The basics every site needs: a unique title and meta description per page, a single H1, clean URLs, <code dir=\"ltr\">sitemap.xml<\/code>, <code dir=\"ltr\">robots.txt<\/code>, a canonical tag and structured data where it makes sense. After publishing, register the site in Google Search Console and validate indexing.<\/p>\n<p dir=\"ltr\">The same care applies to AI-powered search. According to <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\">Google\u2019s guide on generative AI features<\/a>, to appear in features such as AI Overviews and AI Mode, a page must be indexed and eligible for snippets, and Google states there is no special markup to add and no need to rewrite content \u201cfor AI\u201d. What counts in the long run is unique, useful and trustworthy content on a solid technical base.<\/p>\n<h3 dir=\"ltr\">Step 9: test, publish and automate deployment<\/h3>\n<p dir=\"ltr\">Before going live, the site goes through manual and automated tests, code review and validation on different devices and browsers. Ideally, a continuous integration and delivery (CI\/CD) pipeline runs the tests on every change and allows a rollback to the previous version if something goes wrong.<\/p>\n<p dir=\"ltr\">This is the point where quality stops depending on each developer\u2019s goodwill and becomes a process. An example: a fashion and luxury marketplace operating in 12 countries had accumulated more than 1,400 cataloged bugs, and its internal team, focused on new products, had no capacity to reduce the backlog. NextAge set up an agile squad with QAs and senior developers and adopted AI-assisted E2E test automation, regression scenarios and code review. The result: 100% of critical bugs resolved, 89% of the total backlog cleared and a 12% increase in checkout conversion. The practice is described in the <a href=\"https:\/\/nextage.com.br\/en\/services\/quality-center\/\">Quality Center<\/a>.<\/p>\n<h3 dir=\"ltr\">Step 10: publish, monitor and maintain the site<\/h3>\n<p dir=\"ltr\">Going live is the beginning, not the end. From here on, you need availability monitoring, backups, dependency updates and vulnerability fixes. A site without maintenance becomes slow, vulnerable and outdated.<\/p>\n<p dir=\"ltr\">For critical systems, <a href=\"https:\/\/nextage.com.br\/en\/services\/application-managed-services\/\">Application Managed Services<\/a> keeps a dedicated team fixing, improving and evolving what runs in production.<\/p>\n<h2 dir=\"ltr\">How much does it cost and how long does it take to build a website?<\/h2>\n<p dir=\"ltr\">Cost varies with the type of project, the level of customization, the integrations and who does the work. The main drivers are:<\/p>\n<ul dir=\"ltr\">\n<li><strong>Project type:<\/strong> a five-page portfolio costs a fraction of an online store with payment processing, inventory control and marketing automation.<\/li>\n<li><strong>Custom design:<\/strong> bespoke design requires briefing, prototyping and tailored development, which costs more than adapting a template.<\/li>\n<li><strong>Integrations and back end:<\/strong> each connection to ERP, CRM or payment systems adds development and testing time.<\/li>\n<li><strong>Security and compliance:<\/strong> authentication, logging, accessibility and privacy controls take effort.<\/li>\n<li><strong>Recurring costs:<\/strong> domain, hosting, SSL certificate and ongoing maintenance.<\/li>\n<li><strong>Who executes:<\/strong> a do-it-yourself builder, a freelancer, an agency or a software factory.<\/li>\n<\/ul>\n<p dir=\"ltr\">Treat any price range you find online as a reference, not a quote; guides from commercial vendors vary widely. For larger systems, the reliable way to get a number is a discovery phase, which turns scope into a realistic estimate of timeline and investment.<\/p>\n<p dir=\"ltr\">As for timing, a single-page site built with a website builder can go live in a day, according to <a href=\"https:\/\/www.hostinger.com\/br\/tutoriais\/quanto-tempo-leva-para-criar-um-site\" target=\"_blank\" rel=\"noopener\">Hostinger<\/a> (page in Portuguese). Sites with a back end, login and integrations depend on scope, and a realistic estimate comes from requirements gathering (Step 1), not from an average.<\/p>\n<h2 dir=\"ltr\">Common mistakes when building a website from scratch<\/h2>\n<ol dir=\"ltr\">\n<li>Starting without a measurable goal.<\/li>\n<li>Ignoring mobile-first and discovering the problem only on a phone.<\/li>\n<li>Leaving security and privacy \u201cfor later\u201d.<\/li>\n<li>Loading too much JavaScript and hurting performance.<\/li>\n<li>Publishing without a backup or a recovery plan.<\/li>\n<li>Not planning for maintenance, treating launch as the end of the project.<\/li>\n<li>Copying a template without understanding the code it carries.<\/li>\n<li>Publishing without testing on different devices and browsers.<\/li>\n<\/ol>\n<p dir=\"ltr\">&lt;a id=&#8221;when-to-hire&#8221;&gt;&lt;\/a&gt;<\/p>\n<h2 dir=\"ltr\">When should you hire a software factory?<\/h2>\n<p dir=\"ltr\">Hire a software factory when the project involves integrations with internal systems, its own business rules, a tight deadline, critical operations or a lack of in-house capacity, and when you want a partner accountable for delivery, with timeline and quality formalized in an SLA.<\/p>\n<p dir=\"ltr\">Some signs it is time:<\/p>\n<ul dir=\"ltr\">\n<li>The site must connect to an ERP, payment gateways, partners or legacy systems.<\/li>\n<li>The internal team is busy with the core product and has no capacity for new projects.<\/li>\n<li>The system cannot go down and needs continuous monitoring, security and evolution.<\/li>\n<li>There is a bug backlog or technical debt that nobody can prioritize.<\/li>\n<li>You need to launch a digital product quickly to validate an idea in the market.<\/li>\n<\/ul>\n<p dir=\"ltr\">NextAge organizes the work in five stages: Discovery, architecture and design, development in sprints (with deliveries every two weeks and a demo of what was built), validated quality, and deployment with ongoing support. The team is multidisciplinary and made up of NextAge\u2019s own professionals: project manager or Scrum Master, software architect, Product Owner or business analyst, front-end, back-end and mobile developers, DevOps, UX\/UI designer and QA. With more than 19 years in the market and more than 150 professionals, the company serves clients in Brazil and abroad with remote teams.<\/p>\n<p dir=\"ltr\">There are three engagement models:<\/p>\n<div dir=\"ltr\">\n<table>\n<thead>\n<tr>\n<th scope=\"col\"><\/th>\n<th scope=\"col\">Fixed scope<\/th>\n<th scope=\"col\">Dedicated squad<\/th>\n<th scope=\"col\">Support and evolution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>How it works<\/td>\n<td>Price and timeline defined for an approved scope<\/td>\n<td>A team exclusive to your product, with a fixed monthly fee and SLA<\/td>\n<td>A dedicated team to maintain and evolve systems in production<\/td>\n<\/tr>\n<tr>\n<td>Ideal for<\/td>\n<td>Projects with clear requirements<\/td>\n<td>Digital products in continuous evolution<\/td>\n<td>Critical systems that cannot stop<\/td>\n<\/tr>\n<tr>\n<td>What you get<\/td>\n<td>Predictable investment and timeline<\/td>\n<td>Speed and flexible priorities<\/td>\n<td>Stability, security and continuous improvement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p dir=\"ltr\"><strong>Who a software factory is not for:<\/strong> if you need a simple showcase site with a few pages and a low budget, a website builder or a CMS is a better fit. A software factory makes more sense when the site is part of a larger system, with integrations, business rules and demanding security and performance requirements.<\/p>\n<p dir=\"ltr\">If your case fits, start with Discovery: it produces a realistic scope, timeline and investment before development and helps define the most suitable engagement model. <a href=\"https:\/\/nextage.com.br\/en\/services\/software-factory\/\" target=\"_blank\" rel=\"noopener\">Tell the NextAge team about your challenge<\/a>.<\/p>\n<h2 dir=\"ltr\">Frequently asked questions<\/h2>\n<h3 dir=\"ltr\"><strong>How much does it cost to build a website from scratch?<\/strong><\/h3>\n<p dir=\"ltr\">It depends on the type of project. Cost drivers include design, integrations, security requirements and who does the work, plus recurring costs for domain, hosting, SSL and maintenance. For larger systems, a discovery phase produces a realistic estimate.<\/p>\n<h3 dir=\"ltr\"><strong>How long does it take to build a website?<\/strong><\/h3>\n<p dir=\"ltr\">A single-page site built with a website builder can go live in a day. Sites with a back end, login and integrations depend on scope, and a reliable estimate comes from the requirements gathering stage.<\/p>\n<h3 dir=\"ltr\"><strong>Do I need to know how to code to build a website?<\/strong><\/h3>\n<p dir=\"ltr\">No, if you use a website builder or a CMS. To customize, integrate systems or have full control of the project, yes: HTML, CSS and JavaScript are the foundation.<\/p>\n<h3 dir=\"ltr\"><strong>Is HTML a programming language?<\/strong><\/h3>\n<p dir=\"ltr\">No. HTML is a markup language: it describes the page structure and is interpreted by the browser. Logic and interactivity come from JavaScript.<\/p>\n<h3 dir=\"ltr\"><strong>Which language should I learn first?<\/strong><\/h3>\n<p dir=\"ltr\">Start with HTML and CSS, then move on to JavaScript, the most used language among developers according to the <a href=\"https:\/\/survey.stackoverflow.co\/2025\/technology\/\" target=\"_blank\" rel=\"noopener\">Stack Overflow Developer Survey 2025<\/a>. The choice of back end depends on the project.<\/p>\n<h3 dir=\"ltr\"><strong>WordPress or a site coded from scratch?<\/strong><\/h3>\n<p dir=\"ltr\">WordPress suits content sites and standardized projects. Custom code pays off when there are specific business rules, integrations and high performance and security requirements.<\/p>\n<h3 dir=\"ltr\"><strong>How do I publish a website?<\/strong><\/h3>\n<p dir=\"ltr\">Register the domain, get hosting or a deployment platform, upload the files (via FTP or Git), configure DNS and HTTPS, and validate indexing in Google Search Console.<\/p>\n<h3 dir=\"ltr\"><strong>Does my website need a privacy policy and a cookie notice?<\/strong><\/h3>\n<p dir=\"ltr\">If the site collects personal data or uses cookies, generally yes, and the exact rules depend on where your users are. Consult a legal professional for your case.<\/p>\n<h3 dir=\"ltr\"><strong>When should I hire a software factory?<\/strong><\/h3>\n<p dir=\"ltr\">When the project involves integrations, its own business rules, a tight deadline, a critical system or a lack of in-house capacity, and you want a partner accountable for delivery, with an SLA and code you own.<\/p>\n<h2 dir=\"ltr\">Conclusion<\/h2>\n<p dir=\"ltr\">Building a website from scratch is a ten-step process: plan, choose the stack, set up infrastructure, code, integrate, optimize performance, secure, configure SEO, test and maintain. For simple pages, a website builder is enough. For editorial content, a CMS fits. For projects with their own rules, integrations and security and scale requirements, custom code is the way, and a software factory reduces both the risk and the management effort.<\/p>\n<p dir=\"ltr\">If your project falls in that last group, the next step is a well-run Discovery. <a href=\"https:\/\/nextage.com.br\/en\/services\/software-factory\/\">Talk to a NextAge specialist<\/a> and turn requirements into delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To build a website from scratch, define the goal and the audience, plan the pages, choose between a website builder, a CMS or custom code, register a domain and hosting, develop with HTML, CSS and JavaScript (or a framework), test performance, security and accessibility, publish over HTTPS and track results in Google Search Console. It<\/p>\n","protected":false},"author":5,"featured_media":5499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[261],"tags":[],"class_list":["post-5501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Website From Scratch: Step-by-Step Guide with Coding Tips\u00a0 - Nextage Blog<\/title>\n<meta name=\"description\" content=\"How to build a website from scratch: planning, code, security, SEO and deployment. 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