{"id":4293,"date":"2026-03-13T11:34:31","date_gmt":"2026-03-13T14:34:31","guid":{"rendered":"https:\/\/nextage.com.br\/blog\/?p=4293"},"modified":"2026-03-13T11:34:45","modified_gmt":"2026-03-13T14:34:45","slug":"artificial-intelligence-for-business","status":"publish","type":"post","link":"https:\/\/nextage.com.br\/blog\/en\/artificial-intelligence-for-business\/","title":{"rendered":"Artificial Intelligence for Business: How to Get Started with This Technology"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There was a time when talking about Artificial Intelligence in a business context sounded like something reserved for tech giants or well-funded startups. Today, that perception has changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI tools are now available to companies of any size, at progressively lower costs and with a far more accessible learning curve than in the past. You don&#8217;t need a team of data scientists to get started. Nor do you need to overhaul your entire operation at once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article is here to answer the question many managers ask: where do I begin?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4294\" src=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-scaled.webp\" alt=\"Tech professional analyzing an automated process flow on screen with a digital network overlay\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-scaled.webp 2560w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-300x200.webp 300w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-1024x683.webp 1024w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-768x512.webp 768w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-1536x1024.webp 1536w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-2048x1365.webp 2048w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-150x100.webp 150w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-330x220.webp 330w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-420x280.webp 420w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/attractive-businesswoman-white-shirt-workplace-working-with-laptop-hire-new-employees-international-business-consulting-hr-social-media-hologram-icons-office-background-1-510x340.webp 510w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><b>What can AI actually do for a business?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before talking about implementation, it&#8217;s worth understanding what AI actually does in a company&#8217;s day-to-day operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is not synonymous with robots replacing people. In a corporate context, it works as an intelligence layer applied to processes: it analyzes data, identifies patterns, automates repetitive tasks, and surfaces useful information for decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some concrete examples by area:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer service: chatbots and virtual assistants that handle common queries around the clock, freeing up the human team for more complex cases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing: campaign personalization, audience behavior analysis, content generation, and automated message testing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finance: transaction anomaly detection, cash flow forecasting, automatic expense categorization.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operations: demand forecasting, inventory optimization, identification of bottlenecks in internal processes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What do all these applications have in common? They all generate measurable returns, whether in time saved, costs reduced, or revenue generated. And none of them eliminate the role of people: they change what people need to do, not whether people are needed.<\/span><\/p>\n<h2><b>Why is now the right time to start?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Adoption costs have dropped significantly. Tools have become more accessible. And the data shows an acceleration that&#8217;s hard to ignore: according to the <\/span><a href=\"https:\/\/agenciadenoticias.ibge.gov.br\/agencia-noticias\/2012-agencia-de-noticias\/noticias\/44551\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IBGE (Pintec Semestral 2024)<\/span><\/a><span style=\"font-weight: 400;\">, AI adoption in Brazilian industries jumped from 16.9% in 2022 to 41.9% in 2024, a 25 percentage point increase in two years. AI was the fastest-growing advanced technology in that period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the global stage, <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey (The State of AI in early 2024)<\/span><\/a><span style=\"font-weight: 400;\"> reports that 72% of organizations already use AI in at least one business function. And an <\/span><a href=\"https:\/\/exame.com\/carreira\/78-das-empresas-devem-ampliar-investimento-em-ia-ate-o-final-de-2025-segundo-estudo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IBM<\/span><\/a><span style=\"font-weight: 400;\"> survey with over 2,400 IT decision-makers, including Brazil, found that 78% of Brazilian companies planned to increase their AI investments by the end of 2025, with 48% already seeing a positive return on those investments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway is straightforward: companies that haven&#8217;t started exploring AI are falling behind competitively. Those already using it are operating more efficiently, making faster decisions, and serving customers better.<\/span><\/p>\n<h2><b>How to identify where AI can work in your business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s no single answer. The right starting point depends on each company&#8217;s context, and that&#8217;s precisely why so many get it wrong: they choose a tool before understanding the problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple method for finding the best entry points is to map three categories of processes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repetitive, low-strategic-value tasks: natural candidates for automation. If someone on the team performs the same action dozens of times a week, that&#8217;s a red flag.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bottlenecks that rely on manual data analysis: reports that take hours, decisions waiting on someone to consolidate spreadsheets, these are the points where AI generates fast returns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-volume, low-complexity interactions: such as frequently asked customer questions or standardized internal requests.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Questions that help with this diagnosis: Where does the team spend the most time on tasks that require no real judgment? Which processes depend on information that already exists in your systems, but that nobody processes in time? Where does demand volume consistently outpace your capacity to respond?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 NextAge does this mapping with you, identifying real AI integration opportunities focused on <a href=\"https:\/\/nextage.com.br\/blog\/en\/5-signs-your-it-team-needs-staff-augmentation\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a>, before any investment decision is made.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4295\" src=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/professional-man-engages-with-tablet-modern-office-setting-while-exploring-artificial-1-scaled.webp\" alt=\"Executive using a tablet in an office with an Artificial Intelligence for business illustration in the background, representing data analysis, automation and machine learning\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/professional-man-engages-with-tablet-modern-office-setting-while-exploring-artificial-1-scaled.webp 2560w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/professional-man-engages-with-tablet-modern-office-setting-while-exploring-artificial-1-300x169.webp 300w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/professional-man-engages-with-tablet-modern-office-setting-while-exploring-artificial-1-1024x576.webp 1024w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/professional-man-engages-with-tablet-modern-office-setting-while-exploring-artificial-1-768x432.webp 768w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/professional-man-engages-with-tablet-modern-office-setting-while-exploring-artificial-1-1536x864.webp 1536w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/professional-man-engages-with-tablet-modern-office-setting-while-exploring-artificial-1-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><b>The most common AI solutions businesses use today<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To make it easier to decide where to start, here&#8217;s a look at the main solution categories available today.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI agents and virtual assistants<\/b><span style=\"font-weight: 400;\"> are systems that execute tasks autonomously or interact with users in natural language. They go well beyond simple chatbots: they can query databases, trigger other systems, and complete entire workflows without human intervention. The direct impact shows up in customer service, internal support, and operational workflow automation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI applied to data analysis<\/b><span style=\"font-weight: 400;\"> and decision-making transforms large volumes of information into actionable insights. Predictive dashboards, automated alerts, market trend identification, all of this reduces the time between data and decision, which is where a lot of money is lost in most companies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Process automation with AI<\/b><span style=\"font-weight: 400;\"> (RPA + AI) combines traditional task automation with the intelligence to handle variations. It&#8217;s ideal for finance, HR, and logistics processes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content generation and personalization<\/b><span style=\"font-weight: 400;\"> is perhaps the most visible application right now. AI that drafts content, adapts messages by segment, and suggests campaign variations.<\/span><\/li>\n<\/ul>\n<h2><b>What to consider before implementing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Implementing AI without preparation is a recipe for frustration, not because of the technology itself, but because of contextual factors that directly affect your return.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital maturity<\/b><span style=\"font-weight: 400;\">. AI needs data to work. If your processes still rely on outdated spreadsheets or systems that don&#8217;t talk to each other, the first step might be getting that foundation in order before moving to more sophisticated solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration with existing systems.<\/b><span style=\"font-weight: 400;\"> The solution needs to work with your ERP, CRM, and support platform. An implementation that creates more silos than it solves doesn&#8217;t generate value \u2014 it generates cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Team: hire, outsource, or staff augmentation?<\/b><span style=\"font-weight: 400;\"> This is one of the most important decisions. Building an in-house AI team from scratch is expensive and time-consuming. Most companies that see fast results opt for specialized partners, either for specific projects or for bringing in ready-to-go professionals. It&#8217;s no coincidence that a <\/span><a href=\"https:\/\/exame.com\/inteligencia-artificial\/pesquisa-com-4-300-executivos-aponta-o-que-as-empresas-querem-da-inteligencia-artificial-em-2026\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\"> of nearly 4,300 global executives found that 99% of leaders outsource essential IT services to reduce operational risk.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tracking from day one.<\/b><span style=\"font-weight: 400;\"> A concerning figure: according to a <\/span><a href=\"https:\/\/vibbra.com.br\/blog\/vibbra\/roi-de-ia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TOTVS study<\/span><\/a><span style=\"font-weight: 400;\">, only 7% of Brazilian companies calculate the ROI of their AI initiatives. That means 93% are investing without knowing whether it&#8217;s paying off. Defining metrics before you start, time saved, cost per service interaction, conversion rate, is what separates a successful implementation from a project that gets shelved.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4296\" src=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-scaled.webp\" alt=\"Tech professional analyzing an automated process flow on screen with a digital network overlay\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-scaled.webp 2560w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-300x200.webp 300w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-1024x683.webp 1024w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-768x512.webp 768w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-1536x1024.webp 1536w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-2048x1365.webp 2048w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-150x100.webp 150w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-330x220.webp 330w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-420x280.webp 420w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2026\/03\/modern-equipped-computer-lab-1-1-510x340.webp 510w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><b>Start with a pilot project<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s no single correct sequence for implementing AI in a business. The pace depends on context and digital maturity. That said, the approach that consistently delivers results follows a progressive logic.<\/span><\/p>\n<ol>\n<li><b> Diagnosis:<\/b><span style=\"font-weight: 400;\"> map the processes with the highest return potential, assess existing infrastructure, and define success metrics. This stage determines whether it makes sense to move forward, and in which direction.<\/span><\/li>\n<li><b> Pilot:<\/b><span style=\"font-weight: 400;\"> a limited-scope implementation with a defined timeline and a clear objective. The pilot validates the hypothesis, generates learning from real usage, and produces concrete results to present internally.<\/span><\/li>\n<li><b> Iteration:<\/b><span style=\"font-weight: 400;\"> based on pilot data, refine the solution before scaling. This is where course corrections happen, and they make all the difference in the next phase.<\/span><\/li>\n<li><b> Scale:<\/b><span style=\"font-weight: 400;\"> apply the validated solution to other areas or replicate the model across new processes. This is the phase where ROI compounds.<\/span><\/li>\n<\/ol>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/nextage.com.br\/blog\/en\/physical-ai\/\" target=\"_blank\" rel=\"noopener\">Artificial Intelligence<\/a> is not a bet on the future. It&#8217;s already a competitive advantage in the present, and those still waiting for the right moment to start are delaying ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting started requires an honest diagnosis of the business, clarity on what you want to measure, and a partner who understands both technology and operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to understand how AI can be applied specifically to your business, with a focus on ROI and without wasting time on solutions that don&#8217;t fit your context, talk to NextAge.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There was a time when talking about Artificial Intelligence in a business context sounded like something reserved for tech giants or well-funded startups. Today, that perception has changed. AI tools are now available to companies of any size, at progressively lower costs and with a far more accessible learning curve than in the past. You<\/p>\n","protected":false},"author":5,"featured_media":4289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[469],"class_list":["post-4293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-method"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artificial Intelligence for Business: Get Started with This Technology - Nextage Blog<\/title>\n<meta name=\"description\" content=\"Find out how to integrate artificial intelligence into your operations without the complexity, and with a clear focus on ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextage.com.br\/blog\/en\/artificial-intelligence-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Intelligence for Business: Get Started with This Technology - 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