{"id":3466,"date":"2025-09-19T13:40:06","date_gmt":"2025-09-19T16:40:06","guid":{"rendered":"https:\/\/nextage.com.br\/blog\/?p=3466"},"modified":"2026-01-05T14:34:10","modified_gmt":"2026-01-05T17:34:10","slug":"nextage-visits-germany-and-strengthens-its-ai-strategy","status":"publish","type":"post","link":"https:\/\/nextage.com.br\/blog\/en\/nextage-visits-germany-and-strengthens-its-ai-strategy\/","title":{"rendered":"NextAge visits Germany and strengthens its innovation strategy with AI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">NextAge\u2019s CEO, Marcelo Ferri, traveled to Germany in September as part of a trip organized in partnership with NTI (Information Technology Center) of Pato Branco, with support from Sebrae. The focus of the visit was to explore technological innovations, with an agenda that included meetings with world-class companies, innovation hubs, and institutions that support the internationalization of businesses. Beyond observing global trends, the goal was to bring back strategic insights to be applied to NextAge\u2019s future.<\/span><\/p>\n<h2><b>Diving into the German tech ecosystem<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The group went to Frankfurt and Stuttgart, two cities that concentrate some of Europe\u2019s main technology and industry hubs. Throughout the journey, there were moments of connection with market leaders and government representatives, providing a broad perspective on the German business environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was possible to understand the overview of German software development and its applications in contexts such as manufacturing. At BMW\u2019s plant in Stuttgart, for example, the focus was on how innovation permeates the automotive industry. In addition, within the industrial sector, the team saw practical applications of Artificial Intelligence in two areas: autonomous cleaning robots and optimization of internal processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/operations\/our-insights\/ai-driven-operations-forecasting-in-data-light-environments\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey study<\/span><\/a><span style=\"font-weight: 400;\">, companies that apply <a href=\"https:\/\/nextage.com.br\/blog\/en\/whats-behind-ai-text-understanding\/\" target=\"_blank\" rel=\"noopener\">AI<\/a> in internal <a href=\"https:\/\/nextage.com.br\/blog\/en\/lean-principles-for-high-performance-it-teams\/\" target=\"_blank\" rel=\"noopener\">operations<\/a> can achieve up to 20% higher efficiency. This reinforces that the path NextAge has been following is aligned with international trends.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3467\" src=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2025\/09\/25C78C26-7291-41AA-8AE1-60E95FD65067-1-1.webp\" alt=\"NextAge's CEO standing in front of the K\u00e4rcher headquarters building in Germany, posing for a photo with the company logo and flags visible in the background.\" width=\"859\" height=\"794\" srcset=\"https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2025\/09\/25C78C26-7291-41AA-8AE1-60E95FD65067-1-1.webp 859w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2025\/09\/25C78C26-7291-41AA-8AE1-60E95FD65067-1-1-300x277.webp 300w, https:\/\/nextage.com.br\/blog\/wp-content\/uploads\/2025\/09\/25C78C26-7291-41AA-8AE1-60E95FD65067-1-1-768x710.webp 768w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><\/p>\n<h2><b>Connections that grow into opportunities<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The trip also provided space to better understand how the institutional support network for foreign companies operates. At the Brazilian Consulate and the Frankfurt Chamber of Commerce, discussions covered bureaucratic, legal, and cultural aspects of Brazilian companies entering the German market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another highlight was the immersion in the startup ecosystem. At local events, the central role of Artificial Intelligence in the European market became clear: more than 60% of startups in the region already use AI as the foundation of their products, according to <\/span><a href=\"https:\/\/startupgenome.com\/library\/global-startup-ecosystem-report-2024-showcases-surging-investment-in-generative-ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Startup Genome<\/span><\/a><span style=\"font-weight: 400;\"> (2024).<\/span><\/p>\n<h2><b>Next steps<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The visit of our CEO to Germany showed that NextAge is ready to further strengthen its operations on a global stage. More than simply absorbing trends, the trip confirmed that the company\u2019s use of Artificial Intelligence is already in sync with what major international players are implementing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe return with the certainty that we are on the right track. Our solutions already keep pace with market evolution, and we now have the chance to accelerate even further, taking advantage of the connections and opportunities we built on this trip,\u201d said Marcelo, CEO of NextAge.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NextAge\u2019s CEO, Marcelo Ferri, traveled to Germany in September as part of a trip organized in partnership with NTI (Information Technology Center) of Pato Branco, with support from Sebrae. The focus of the visit was to explore technological innovations, with an agenda that included meetings with world-class companies, innovation hubs, and institutions that support the<\/p>\n","protected":false},"author":5,"featured_media":3469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[355],"tags":[],"class_list":["post-3466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nextnews-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NextAge visits Germany and strengthens its AI strategy - Nextage Blog<\/title>\n<meta name=\"description\" content=\"NextAge visits Germany on a tech mission, connects with global leaders, and strengthens its innovation strategy with Artificial Intelligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextage.com.br\/blog\/en\/nextage-visits-germany-and-strengthens-its-ai-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NextAge visits Germany and strengthens its AI strategy - 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