Vibe-coding: A new way to develop software

There’s a new approach to coding that’s gaining space in the market. It’s lighter, more human, and efficient at the same time. The name may sound casual, but its impact is very real: vibe coding.

The term — created by OpenAI co-founder Andrej Karpathy — has been popping up in Silicon Valley startups and is starting to shape a new development culture. And it’s not just for programmers. Entire companies are embracing this mindset to deliver more value with less friction.

In this article, we explore where vibe coding came from, how it works, and why big players, like Apple and Microsoft, are betting on it. Plus, we’ll show how NextAge is already putting this mindset into practice — and how your project can benefit from it too.

What is vibe coding, really?

The core idea behind vibe coding closely aligns with the concept of flow, as described by psychologist Mihaly Csikszentmihalyi — a state of total immersion in an activity, where challenge and skill are perfectly balanced. In software development, it means deep focus, clarity of purpose, and genuine satisfaction when solving technical problems.

In practical terms, it’s when a developer stops worrying about typing every single line of code, and instead focuses on the big idea. They discuss the problem and its possible solutions with the computer, while the machine handles the heavy lifting — generating the actual code lines. Each party focuses on what they do best.

The result? Better performance, less rework, and systems that not only run — but run with quality.

Vibe Coding with Apple and Anthropic

According to TechCrunch (2025), vibe coding recently played a key role in bringing Apple and Anthropic together.

Apple is known for innovation across many fields — except when it comes to AI. CEO Tim Cook has acknowledged this, recognizing that AI will significantly impact several areas of Apple’s business.

This was one of the drivers behind its new partnership with tech giant Anthropic. The collaboration is leveraging AI as a coding assistant — a process now widely known as vibe coding. Developers use it to write, edit, and test code within Xcode (Apple’s app development environment).

Other industry updates also highlight the growing potential of AI in software development. Many big tech companies already rely heavily on AI-generated code. Microsoft CEO Satya Nadella revealed that about 30% of the company’s code is now written by AI. Google reports a similar figure — around 30% — and Meta is leading with an impressive 50%.

AI-Powered Development at NextAge

Here at NextAge, AI-assisted development is already part of our day-to-day work. We’re a tech company that believes in smart processes and the power of well-aligned teams.

Our developers are experts in a wide range of programming languages and technologies. We handle projects of all sizes — from simple tools to large-scale systems.

Want to make sure your project is running with the right “vibe”? Talk to one of our specialists.