English 
Português
NextAge made an appearance on the Veroneze Podcast in an episode that brought together technology and business strategy around a topic increasingly central to the market: how artificial intelligence and automation can work hand in hand with people management to drive company growth. Representing the company, Juliano Haus, CEO and co-founder of NextAge, led the conversation drawing on his experience heading a company that operates right at the intersection of technology and operations.
Known for hosting prominent names in entrepreneurship and innovation, the Veroneze Podcast has established itself as a space for in-depth conversations about the behind-the-scenes work of those who build businesses. The format favors direct, no-nonsense dialogue, exploring both the wins and the challenges faced by leaders across different sectors, making the show a reference point for anyone looking to understand the trends shaping the corporate landscape.
The Corporate Race Toward Artificial Intelligence
The conversation comes at a moment when artificial intelligence has shifted from a distant trend to a must-have item on the business agenda. According to the 16th edition of the TIC Empresas survey, the share of Brazilian organizations using AI rose from 13% in 2024 to 17% in 2025, the highest level ever recorded by the study. Among large companies, with more than 250 employees, the advance was even more striking, jumping from 38% to 50% over the same period.
Interest, however, still runs ahead of maturity. A survey by Abiacom, in partnership with Brazil Panels and the business school Lideres.ai, indicates that 72% of companies are in the beginner or experimental stages of AI adoption, a scenario of growing curiosity but limited strategic consolidation. The study also raises a red flag on governance: 59.1% of companies have yet to establish formal guidelines for the use of AI, while informal use spreads. Around 47.4% of professionals report using AI tools without official approval, a practice known as Shadow AI.
The figures help explain why the episode’s theme is so timely. A study by Bain & Company shows that companies implementing generative AI have achieved a 14% increase in productivity and 9% growth in financial results, while at the same time the shortage of talent remains one of the main obstacles to faster implementation. It is precisely at this meeting point between technology and people that the discussion proposed by Juliano Haus on the Veroneze Podcast is focused.
Technology That Empowers the Human Factor
In the episode, the debate centered on a proposition that has been gaining traction in discussions about the future of work: the idea that technology and artificial intelligence do not replace the human factor but rather empower it. Juliano argued that the adoption of AI and automation delivers its greatest results when aligned with structured people management, where technological tools free teams from repetitive tasks and allow human talent to focus on what truly generates value. In this view, sustainable company growth depends on combining technological efficiency with team development, exactly the point where many organizations still stumble, according to market data.
NextAge is a technology company focused on artificial intelligence and automation, dedicated to helping organizations transform their processes and scale through intelligent solutions. Its appearance on the Veroneze Podcast reinforces the company’s position as an active voice in the debate on innovation applied to business, connecting technological progress to concrete results.
The full episode is now available on YouTube and Spotify
