The cloud has become so essential in the daily routine of companies that it’s already hard to imagine work without it. From file sharing to running large systems, everything now depends on some kind of cloud infrastructure. Recent reports show that 94% of organizations use cloud computing services in some form (Flexera, State of the Cloud Report 2024).
The challenge is that with so many options available, choosing the best one can be confusing. Each service has its own strengths, limitations, and target audience. This article breaks down what distinguishes the main providers and helps you understand which one best fits your needs.
What Is Cloud Storage?
Cloud storage is a service that allows you to store, access, and share files on remote servers, eliminating the need for physical drives. This ensures mobility and security, if your computer fails, your data remains available from any connected device.
Beyond convenience, using the cloud reduces infrastructure costs since the server is managed by specialized providers. The model also enables scalability, you can expand your storage or resources in minutes.
There are three main types of cloud:
- Public: shared by multiple companies, more affordable and easier to set up.
- Private: exclusive to one organization, with full control and stricter security.
- Hybrid: a combination of both models to balance cost and customization.
According to Gartner’s (Forecast Analysis: Public Cloud Services, Worldwide, 2024–2028), investment in public cloud services is expected to grow over 20% annually through 2028, a clear sign of consolidation in the market.
In short, migrating to the cloud is worth it, especially if the goal is to reduce risks, give teams more flexibility, and ensure operational continuity.
Main Cloud Providers
Google Drive and Google Cloud
The Google ecosystem is one of the most popular. Drive offers 15 GB of free storage and seamless integration with Docs, Sheets, and Gmail. Google Cloud, on the other hand, is used by companies that need large-scale computing and database services, with ready-made solutions for AI and machine learning. Paid plans are competitive, and the interface is intuitive, though costs rise as enterprise usage expands.
Microsoft OneDrive and Azure
OneDrive is ideal for those using Windows and the Office 365 suite since everything is tightly integrated. Synchronization is secure, and performance is consistent. Azure stands out for enterprise solutions such as app hosting and database management. It’s a solid option for teams that value integration between development and operations.
Dropbox
Dropbox stands out for its simplicity. Its synchronization system is fast and lightweight, appealing to freelancers, small teams, and professionals who need to share large files effortlessly. The main caveat lies in its cost-benefit ratio — paid plans don’t always offer strong advantages for large-scale corporate use.
Amazon Web Services (AWS)
AWS is a global reference in cloud infrastructure. It offers a broad service range — from storage (S3) to computing and Big Data — and is highly scalable. Businesses of all sizes rely on the platform, though it requires more detailed technical management. According to the Synergy Research Group (Q4 2023 Cloud Market Share report), AWS holds around 31% of the global cloud market, followed by Microsoft Azure at 25% and Google Cloud at 11%.
Other Good Options
Services such as iCloud, developed for the Apple ecosystem, Mega, with a focus on privacy, pCloud, and Box, popular among marketing and design teams, are also worth considering. Their main differences lie in additional features and their usage approach rather than performance gaps.
Quick Comparison of the Top Options
| Provider | Free Storage | Paid Plans | Key Strengths | Best Fit |
| Google Drive / Cloud | 15 GB | Starting at R$6 per month | Integration with Google Workspace | Personal use and team collaboration |
| OneDrive / Azure | 5 GB | Starting at R$9.99 per month | Integration with Office and Windows | Enterprise productivity and daily operations |
| Dropbox | 2 GB | Starting at R$12 per month | Fast, simple synchronization | Freelancers and small teams |
| AWS | 5 GB (S3) | Pay-as-you-go | Flexibility and scalability | Large companies and technical projects |
How to Choose the Right Service
The “best” option depends on context. Before deciding, it’s worth asking four key questions:
- What’s the data volume? An individual user needs less storage than an IT team running complex systems.
- What integrations are required? If your work depends on Office tools, OneDrive tends to fit better; if you’re in the Gmail ecosystem, Drive is the natural choice.
- What’s the budget? Costs scale with usage, so it’s smart to test and simulate before committing.
- How about data security? Ensure the service complies with privacy regulations (such as the LGPD) and offers granular access control.
Proper planning avoids surprises and ensures your cloud setup aligns with your goals.
Beyond the Cloud
Choosing the right provider is only the first step. Many organizations adopt cloud services but fail to unlock their full potential due to poor structure, weak integration, or lack of strategy. That’s where NextAge comes in.
Our work is to develop custom software and technology solutions for businesses. Our exclusive Staff Augmentation methodology solves the usual outsourcing bottlenecks, while our Reference Scope Projects focus on planning and predictability, guaranteeing clear costs and timelines from the start.
If your goal is to build secure and efficient digital projects, NextAge is the right partner.
Deciding which cloud to use is a technical and strategic choice. Understanding the available options is the first step; the next is having the right team by your side to turn those decisions into sustainable, high-performance projects.
Get in touch with NextAge and see how to combine technology, planning, and real results.
